There are three factors which have a huge impact on the success of shoe stores.

The first factor which has a huge impact on the success of shoe stores is inventory: the variety of shoes they stock. This is the scheme where well-stocked shoe stores tend to be more popular than scantily-stocked shoe stores. Of course, getting good stock requires adequate capital (or access to credit lines), making those secondary keys to the success of a shoe store.

The second factor which has a huge impact on the success of shoes stores is pricing policy: the prices at which they decide to sell their products. Shoe stores known to sell products at pocket-friendly prices tend to end up being more successful than those which sell the shoes at obviously-inflated prices.

The third factor which has a huge impact on the success of shoe stores is promotion: the tenacity with which the stores are promoted to prospective customers. Indeed, looking at shoe stores which have become highly successful in short durations of time (such as the Shoe Dazzle store), you come to realize that the expedited success has been mainly due to tenacious promotion.